about ..
Hadeer Helmy is an Egyptian fashion designer who created an Egyptian clothing brand specializing in making elegant dresses. Hadeer described her brand as luxury, sophisticated, classic, and elegant brand..
The brand targets A class customers .
The inspiration for her designs goes back to the seventies of the last century.
This brand is not only concerned with providing a valuable piece of clothing to wear on your occasions like others, but it also cares about the smallest details to produce a very special piece that cannot be found twice. It also cares about providing a unique experience for every product you buy from it, as you can buy a dress and also modify it to transform it into a different shape so you can wear a new dress every time.
concept ..
The concept of the brand is based on merging the letter H with the shape of the dress’s curves with the shape of the shine icon, as a simplified rose shape appears in the space from the union of the elements.
